The objective of this international SteelSeries campaign was to create awareness and hype around new SteelSeries products targeted the economic conscious gamer. The campaign was launched in 5 different countries – Norway, Finland, Lithuania, Latvia and Estonia. We collaborated with a total of 10 selected YouTuberes in the respective countries.
The YouTubers promote a giveaway/challenge via an unboxing YouTube video and give the fans/viewers an opportunity to win the products. To participate in the giveaway/challenge the fans have to make a unique TikTok video using the SteelSeries hashtag together with the sound clip ‘let’s move out’ known from Counter-Strike.
SteelSeries INT - Glow Up
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