Case

SteelSeries INT – Glow Up

Koncept

Udfordring

The objective of this international SteelSeries campaign was to create awareness and hype around new SteelSeries products targeted the economic conscious gamer. The campaign was launched in 5 different countries – Norway, Finland, Lithuania, Latvia and Estonia. We collaborated with a total of 10 selected YouTuberes in the respective countries.

Løsning

The YouTubers promote a giveaway/challenge via an unboxing YouTube video and give the fans/viewers an opportunity to win the products. To participate in the giveaway/challenge the fans have to make a unique TikTok video using the SteelSeries hashtag together with the sound clip ‘let’s move out’ known from Counter-Strike.

Media

SteelSeries INT - Glow Up

Highlights

10

Influencer

748.545

Impressions

171.855

Reach

11.400

Engagement

10

Published Content

4210

Clicks

Content

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